Here we have taken the same image and have imagined a series of straplines that convey completely different propostions. The mission here is to convey that design and creativity have to be applied to communicate your goals. You can take any image you like but the arc of bending an image to the strapline is a skill that’s a visual discipline. Sadly this is often missing in businesses. John’s good with numbers, Mary’s good with words but often the person that’s good with images can’t be found. More than a damning indictment of the education system – under valueing who you are visually in the Digital arena is almost reckless. It’s the immediacny of communication thet we all seek. Don’t be me 25 words when 4 will do.
